Terms of Service
This Services Agreement (“Agreement”), includes this “Invoice Page”, the Terms and Conditions set forth herein, and any schedules, exhibits, or other attachments incorporated herein. Agreement is effective as of the Effective Date set forth below, is entered into by and between the entity identified as Customer on the Invoice Page (“Customer”) and Effn Media, Inc., a Utah corporation, with its principal place of business located at Effn Media, Inc. 379 N 1580 W, Hurricane UT 84737. (“Effn Media”). The parties acknowledge and agree that they have read and understood the Terms and Conditions of this Agreement and, upon execution, are legally bound by it. The parties acknowledge and agree that they have read and understood the terms and conditions of this Agreement and are willing to be legally bound by it.
1.1 General. All services provided by Effn Media under this Agreement (“Services”), including the Software Services, Educational and Marketing Services, will be provided to Customer according to these Terms and Conditions, the Invoice Page, and all schedules, exhibits, or other attachments made a part of this Agreement.
1.2 Software Services. Effn Media will provide Customer, and its employees authorized by Customer (“End Users”) with access to the software products and related educational and informational services provided by Effn Media via a web browser (or mobile application) and identified on the Invoice Page, together with any subsequent releases, updates, upgrades, modifications or other changes to the Software Services which are generally made available to customers for no additional charge (“Software Services”). During the Term and subject to Customer’s compliance with this Agreement Effn Media grants Customer the non-exclusive, nontransferable, non-assignable, and limited right to allow End Users to remotely access the Software Services for Customer’s internal business purposes in accordance with the terms of this Agreement. Customer acknowledges that the Software Services may be provided by third parties and may be subject to additional terms and conditions from time to time
1.3 Marketing Services. Effn Media may provide various marketing services and solutions through or in connection with the Software Services (the “Marketing Services”), including, for example, SEO optimization, email marketing, digital coupons, and lead campaign services and solutions. Customer acknowledges that the Marketing Services may be provided by third parties and may be subject to additional terms and conditions from time to time. In such event, Effn Media shall make such additional terms and conditions available to Customer in connection with such Marketing Services, and Customer’s continued use of such Marketing Services shall constitute Customer’s acceptance of the additional terms and conditions. Customer agrees to comply with all such additional terms and conditions. In addition to any Marketing Services set forth on the Invoice Page, Customer may order other Marketing Services from time to time, all of which shall be governed by the terms of this Agreement.
1.4 Service Delivery. Effn Media may provide the Services from any facility and may from time to time transfer any or all of the Services being provided hereunder to any new facility(ies) or relocate the personnel, equipment and other resources used in providing those Services.
1.5 Restrictions. Customer shall not lease, license, sell, sublicense or otherwise transfer its access to or use of the Software Services. The Software Services may only be used by Customer and End Users (and only the number of End Users authorized on the Invoice Page). In addition, Customer shall not modify, create Derivative Works of, or attempt to decipher, decompile, disassemble or reverse engineer the Software Services. Nothing in this Agreement confers upon either party any right to use the other party’s Marks, except in Effn Media’s performance of the Services. All use of such Marks by either party will inure to the benefit of the owner of such Marks, use of which will be subject to specifications controlled by the owner.
1.6 Rights Reserved. Title ownership rights, and intellectual property rights in and to the Software Services, all Effn Media service marks, trademarks, trade names, logos, and any modifications to the foregoing (“Marks”) (and all suggestions, contributions, enhancements, improvements, additions, modifications, or derivative works (“Derivative Works”) thereto and copies thereof) will remain in possession of Effn Media. Customer acknowledges that the Software Services in source code form remains Confidential Information of Effn Media and that the source code is not licensed to Customer by this Agreement and will not be provided by Effn Media. No right or implied license or right of any kind is granted to Customer regarding the Services, including any right to use, reproduce, market, sell, translate, distribute, transfer, adopt, disassemble, decompile, reverse engineer the Software Services or the documentation thereof, or any portions thereof, or obtain possession of any source code or other technical material relating to the Software Services.
- FEES AND PAYMENT TERMS
2.1 Software Services Fees. For the Software Services provided under this Agreement, Customer will pay Effn Media the fees in the amounts set forth on the Invoice Page.
2.2 Marketing Services Fees. Customer shall pay Effn Media for the Marketing Services provided, and shall reimburse Effn Media for travel and related expenses. The applicable fees for Marketing Services will be provided to Customer at the time of purchase of the applicable Marketing Services.
2.3 Payment Terms. All fees are non-cancelable and non-refundable. Payment terms are set forth on the Invoice Page. Effn Media and its third-party service providers providing payment processing services may store Customer’s payment information. Effn Media and its third-party service providers may charge Customer’s payment information for subsequent charges Customer authorizes, such as additional Marketing Services. If the payment method Customer uses with Effn Media reaches its expiration date and Customer does not edit the applicable information, Customer authorizes Effn Media to continue billing that payment method and Customer remains responsible for any uncollected amounts. After the Initial Term, and at the beginning of each Renewal Term thereafter, Effn Media may adjust the fees for the Software Services applicable during the upcoming Renewal Term upon written notice provided at least sixty (60) days prior to the end of the Initial Term or applicable Renewal Term, as the case may be. Marketing Services fees are subject to change upon notice to Customer. All fees paid and expenses reimbursed under this Agreement will be in United States currency.
2.4 Late Fees. Customer will pay a late fee of 1.5% per month (not to exceed the maximum allowed under state law) on all balances not paid when due. Effn Media, at its option, may suspend the Services, in whole or in part if Effn Media does not receive all undisputed amounts due and owing under this Agreement within thirty (30) days after delivery of notice to Customer of the failure to pay such overdue balances.
2.5 Taxes. The fees and expenses due to Effn Media as set forth in this Agreement are net amounts to be received by Effn Media, exclusive of all sales, use, withholding, excise, value added, ad valorem taxes or duties incurred by Customer or imposed on Effn Media in the performance of this Agreement or otherwise due as a result of this Agreement. This section will not apply to taxes based solely on Effn Media’s income.
- CUSTOMER OBLIGATIONS
3.1 Technical Requirements. Customer must have required equipment, software, and Internet access to be able to use the Software Services. Acquiring, installing, maintaining and operating equipment and Internet access is solely Customer’s responsibility. Effn Media neither represents nor warrants that the Software Services will be accessible through all web browser releases.
3.2 Use of Software Services. Customer shall not and shall not permit others in using the Software Services to: (i) defame, abuse, harass, stalk, threaten or otherwise violate or infringe the legal rights (such as rights of privacy, publicity and intellectual property) of others or Effn Media; (ii) publish, ship, distribute or disseminate any harmful, inappropriate, profane, vulgar, infringing, obscene, false, fraudulent, tortuous, indecent, unlawful, immoral or otherwise objectionable material or information (including any unsolicited commercial communications); (iii) publish, ship, distribute or disseminate material or information that encourages conduct that could constitute a criminal offense or give rise to civil liability; (iv) engage in any conduct that could constitute a criminal offense or give rise to civil liability for Effn Media; (v) misrepresent or in any other way falsely identify Customer’s identity or affiliation, including through impersonation or altering any technical information in communications using the Software Services; (vi) transmit or upload any material through the Software Services contains viruses, trojan horses, worms, time bombs, cancelbots, or any other programs with the intent or effect of damaging, destroying, disrupting or otherwise impairing Effn Media’s, or any other person’s or entity’s, network, computer system, or other equipment; (vii) interfere with or disrupt the Software Services, networks or servers connected to the Effn Media systems or violate the regulations, policies or procedures of such networks or servers, including unlawful or unauthorized altering any of the information submitted through the Software Services; (viii) attempt to gain unauthorized access to the Software Services, other Effn Media customers’ computer systems or networks using the Software Services through any means; or (ix) interfere with another party’s use of the Software Services, including any parties Customer has done business withor choose not to do business with through the Software Services. Effn Media has no obligation to monitor Customer’s use of the Software Services. However, Effn Media reserves the right (but has no obligation) at all times to monitor, review, retain and disclose any information as necessary to satisfy or cooperate with any applicable law, regulation, legal process or governmental request. Customer shall use commercially reasonable efforts, including reasonable security measures relating to administrator account access details, to ensure that no unauthorized person may gain access to the Services.
3.3 Compliance with Law. Customer agrees not to use (and will use its best efforts not to allow its End Users to use) the Software Services for illegal purposes or for the transmission of material that is unlawful, harassing, libelous (untrue and damaging to others), invasive of another’s privacy, abusive, threatening, or obscene, or that infringes the rights of others. The customer is solely responsible for any and all improper use of the Software Services that occurs as a direct or indirect result of any act or omission of Customer. Customer will notify Effn Media immediately of any unauthorized use of the Software Services or any other breach of security that is known or suspected by Customer.
- 4. NONDISCLOSURE AND CONFIDENTIALITY
4.1. Disclosure. Each party may disclose to the other party certain Confidential Information of such party or of such party’s associated companies, distributors, licensors, suppliers, or customers. “Confidential Information” means any information that is of value to its owner and is treated as confidential, including trade secrets, technology, information pertaining to business operations and strategies, and information pertaining to customers, pricing, and marketing; “Disclosing Party” refers to the party disclosing Confidential Information hereunder, whether such disclosure is directly from Disclosing Party or through Disclosing Party’s employees or agents; and “Recipient” refers to the party receiving any Confidential Information hereunder, whether such disclosure is received directly or through Recipient’s employees or agents.
4.2 Requirement of Confidentiality. The Recipient agrees: (a) not to disclose or otherwise make available Confidential Information of the Disclosing Party to any third party without the prior written consent of the Disclosing Party, provided that the Recipient may disclose the Confidential Information of the Disclosing Party to its, and its affiliates, officers, employees, consultants and legal advisors who have a “need to know”, who have been apprised of this restriction and who are themselves bound by nondisclosure obligations at least as restrictive as those set forth in this Section4; (b) to use the Confidential Information of the Disclosing Party only for the purposes of performing its obligations or as otherwise authorized under the Agreement; and (c)to promptly notify the Disclosing Party in the event it becomes aware of any loss or disclosure of any of the Confidential Information of Disclosing Party. Customer acknowledges that the Software Services and documentation are the Confidential Information of Effn Media. The obligations in this Section4 shall survive termination and continue for so long as the applicable information constitutes Confidential Information. Confidential Information shall not include information that: (a) is already known to the Recipient without restriction on use or disclosure prior to receipt of such information from the Disclosing Party; (b) is or becomes generally known by the public other than by breach of this Agreement by, or other wrongful act of, the Recipient; (c) is developed by the Recipient independently of, and without reference to, any Confidential Information of the Disclosing Party; or(d) is received by the Recipient from a third party who is not under any obligation to the Disclosing Party to maintain the confidentiality of such information.
4.3 Compelled Disclosure. If the Recipient becomes legally compelled to disclose any Confidential Information, the Recipient shall provide: (a) prompt written notice of such requirement so that the Disclosing Party may seek, at its sole cost and expense, a protective order or other remedies; and (b) reasonable assistance, at the Disclosing Party’s sole cost and expense, in opposing such disclosure or seeking a protective order or other limitations on disclosure. If, after providing such notice and assistance as required herein, the Recipient remains required by Law to disclose any Confidential Information, the Recipient shall disclose no more than that portion of the Confidential Information which, on the advice of the Recipient’s legal counsel, the Recipient is legally required to disclose and, upon the Disclosing Party’s request, shall use commercially reasonable efforts to obtain assurances from the applicable court or agency that such Confidential Information will be afforded confidential treatment.
4.4 Data Rights and Use. “Customer Data” means information, data, and other content, in any form or medium, that is collected, downloaded or otherwise received, directly or indirectly from Customer or an End User by or through the Services. Customer shall own all Customer Data. Customer Data does not include any data collected, downloaded or otherwise received, directly or indirectly from any other user of the Services or any data provided to Customer through the Services (collectively, “Effn Data”), including, for example, data included in leads generated through the Services. As between the parties, Effn Media shall own all right, title and interest in and to the Effn Data and may use such Effn Data for any purpose in its sole discretion. Customer may use the Effn Data for the purpose such Effn Data was provided to Customer through the Services. Customer hereby grants to Effn Media a non-exclusive license to copy, reproduce, store, distribute, publish, export, adapt, edit and translate Customer Data to the extent reasonably required for the performance of Effn Media’s obligations and the exercise of Effn Media’s rights under this Agreement. Customer warrants to Effn Media that Customer has the right to provide such Customer Data to Effn Media in accordance with this Agreement. Additionally, Customer agrees that Customer Data may be used for the purposes of analysis, including statistical analysis, trend analysis, creation of data models, and creation of statistical rules. The results of such analysis (“De-identified Data”) may be used by Effn Media for any lawful purpose both during and following the Term. Notwithstanding anything contained in this Agreement, De-identified Data shall not contain (i) any Confidential Information of Customer, (ii) any information that identifies or can be reasonably used to identify an individual person, (iii) any information that identifies or can be reasonably used to identify Customer or its affiliates and their suppliers, or (iv) any information that identifies or can be reasonably used to identify any activities or behaviors of Customer.
- 5. DISCLAIMER OF WARRANTY
Effn Media DISCLAIMS ALL WARRANTIES, CONDITIONS, AND REPRESENTATIONS TO CUSTOMER REGARDING THIS AGREEMENT, WHETHER ORAL OR WRITTEN, EXPRESS, IMPLIED, OR STATUTORY. WITHOUT LIMITING THE FOREGOING, ANY IMPLIED WARRANTY OR CONDITION OF MERCHANTABILITY, THE IMPLIED WARRANTY AGAINST INFRINGEMENT, THE IMPLIED WARRANTY OR CONDITION OF FITNESS FOR A PARTICULAR PURPOSE, AND THOSE ARISING FROM A COURSE OF DEALING OR USAGE OF TRADE ARE EXPRESSLY EXCLUDED AND DISCLAIMED BYEffn Media. NO WARRANTY IS MADE THAT USE OF THE SERVICES WILL BE ERROR-FREE OR UNINTERRUPTED, THAT ANY ERRORS OR DEFECTS IN THE SERVICES WILL BE CORRECTED, OR THAT THE SERVICES FUNCTIONALITY WILL MEET CUSTOMER’S REQUIREMENTS.
- 6. LIMITATION OF LIABILITY
6.1 Exclusion of Damages. EXCEPT AS OTHERWISE PROVIDED IN SECTION6.3, IN NO EVENT WILL EITHER PARTY BE LIABLE TO THE OTHER OR TO ANY THIRD PARTY FOR ANY CONSEQUENTIAL, INCIDENTAL, INDIRECT, EXEMPLARY, SPECIAL OR PUNITIVE DAMAGES, INCLUDING LOSS OF USE, REVENUE, PROFIT, OR DATA, WHETHER ARISING OUT OF BREACH OF CONTRACT, TORT (INCLUDING NEGLIGENCE) OR OTHERWISE, REGARDLESS OF WHETHER SUCH DAMAGE WAS FORESEEABLE AND WHETHER OR NOT SUCH PARTY HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.
6.2 liability Cap. EXCEPT AS OTHERWISE PROVIDED IN SECTION6.3, IN NO EVENT WILL EITHER PARTY’S LIABILITY ARISING OUT OF OR RELATED TO THIS AGREEMENT, WHETHER ARISING OUT OF OR RELATED TO BREACH OF CONTRACT, TORT (INCLUDING NEGLIGENCE) OR OTHERWISE, EXCEED THE AGGREGATE AMOUNTS PAID OR PAYABLE TOEffn Media PURSUANT TO THIS AGREEMENT DURING THE TWELVE (12) MONTH PERIOD PRECEDING THE EVENT GIVING RISE TO THE CLAIM.
6.3 Exceptions. The exclusions and limitations in Section6.1 and Section6.2 shall not apply to: (a) damages or other liabilities arising out of or relating to a party’s failure to comply with its obligations under Section4 (Non-Disclosure and Confidentiality); or (b) a party’s obligations under Section7 (Indemnification).
7.1 Effn Media Indemnification. Effn Media shall defend Customer and its officers, directors, employees, agents, successors and permitted assigns against any third party claim, suit, action or proceeding (each, an “Action”) based on a claim that Customer’s receipt or use of the Services in accordance with this Agreement infringes any intellectual property right or misappropriates any trade secret of a third party, and shall pay all settlements entered into and damages awarded against Customer to the extent based on such an Action; provided, however, that Effn Media shall have no obligations under this Section7.1 with respect to claims to the extent arising out of: (a) any instruction, information, designs, specifications or other materials provided by Customer to Effn Media; (b) use of the Services in combination with any materials or equipment not supplied to Customer or specified by Effn Media in writing; or (c)any modifications or changes made to the Services by or on behalf of any person or entity other than Effn Media. If the Services, or any part thereof, become, or in the opinion of Effn Media may become, the subject of a claim of infringement or misappropriation, Effn Media may, at its option: (i) procure for Customer the right to use such Services free of any liability; (ii) replace or modify the Services to make them non-infringing; or (iii) terminate this Agreement and refund to Customer any portion of the fees prepaid by Customer for the infringing Services.
7.2 Customer Indemnification. Customer shall defend Effn Media and its officers, directors, employees, agents, affiliates, successors and permitted assigns against all Actions based on a claim (i) that any information or materials provided by Customer(including Customer Data), or Effn Media’s receipt or use thereof, infringes any intellectual property right or misappropriates any trade secret of a third party; or (ii) based upon Customer’s breach of this Agreement. Customer shall pay all settlements entered into and damages awarded against Effn Media to the extent based on such an Action.
7.3 Indemnification Procedures. The party seeking indemnification hereunder shall promptly notify the indemnifying party in writing of any Action and cooperate with the indemnifying party at the indemnifying party’s sole cost and expense. The indemnifying party shall immediately take control of the defense and investigation of such Action and shall employ counsel of its choice to handle and defend the same, at the indemnifying party’s sole cost and expense. The indemnifying party shall not settle any Action in a manner that adversely affects the rights of the indemnified party without the indemnified party’s prior written consent, which shall not be unreasonably withheld or delayed. The indemnified party’s failure to perform any obligations under this Section7.1 shall not relieve the indemnifying party of its obligations under this Section7.1 except to the extent that the indemnifying party can demonstrate that it has been materially prejudiced as a result of such failure. The indemnified party may participate in and observe the proceedings at its own cost and expense.
- TERM AND TERMINATION.
8.1. Initial Term. This Agreement shall commence on the Effective Date and shall continue in full force and effect for the initial term set forth on the Invoice Page(“Initial Term”), unless earlier terminated as provided for below. Thereafter, the Initial Term shall automatically renew for successive periods of one (1) year each (each a “Renewal Term” and together with the Initial Term, the“Term”), unless either party provides written notice to the other party at least 30 days prior to the end of the then-current Initial Term or Renewal Term of its intent to not renew the Agreement.
8.2 Termination. Without prejudice to any other remedies and in addition to any other termination rights herein, the parties shall have the right to terminate this Agreement as follows: (a) by either party if the other party commits a material breach of this Agreement and such breach remains uncured 30 days after written notice of such breach is delivered to such other party including the failure to pay any fees due to Effn Media; or (b) by either party if the other party makes an assignment for the benefit of creditors, or commences or has commenced against it any proceeding in bankruptcy, insolvency, or reorganization pursuant to bankruptcy laws, laws of debtor’s moratorium or similar laws.
8.3 Effect; Survival. Upon termination of this Agreement for any reason, all rights and licenses granted by Effn Media hereunder to Customer will immediately cease. Within thirty (30) days after termination or expiration of this Agreement, each party shall return or destroy the Confidential Information of the other party. Termination of this Agreement will not affect the provisions regarding Effn Media’s or Customer’s treatment of Confidential Information, provisions relating to the payments of amounts due, indemnification provisions, provisions limiting or disclaiming Effn Media’s liability, or any other terms which by their nature should survive, which provisions will survive such termination.
9.1 Governing Law. This Agreement shall be governed by and construed in accordance with the internal laws of the State of New York, without giving effect to any choice or conflict of law provision or rule.
9.2 Arbitration. This Section 9.2 shall apply to all disputes, controversies and/or claims, whether based on contract, tort, statute, fraud, misrepresentation or any other legal theory arising out of or relating to this Agreement or breach or alleged breach of this Agreement (collectively, “Disputes”). The parties will use all reasonable efforts to settle all Disputes through good faith negotiations. If such dispute is not resolved by the end of the thirty (30) day period, the parties shall refer any outstanding issues to be determined exclusively by arbitration in accordance with the Optional Expedited Arbitration Procedures and rules of Judicial Arbitration and Mediation Services (“JAMS”) before a single arbitrator. Such arbitration shall be conducted in New York, New York. The award of such arbitration shall be confidential, final, binding and non-appealable, except to the extent provided for in the rules of JAMS. The arbitrator will have the discretion to impose the costs of the arbitration upon the losing party or divide it between the parties upon any terms which the arbitrator deems appropriate. An award rendered by the arbitrator may be entered in any court of competent jurisdiction, or application may be made to such court for confirmation of such award or a judicial acceptance of such award, and for an order of enforcement or another legal remedy. Notwithstanding the foregoing, either party may bring an action for any equitable relief in any location and court having jurisdiction.
9.3 Notice. All communications required or otherwise provided under this Agreement shall be in writing and shall be deemed given when delivered (i) by hand, (ii) by registered or certified mail, postage prepaid, return receipt requested; or (iii) by a nationally recognized overnight courier service; to the address set forth on the Invoice Page, as may be amended by the parties by written notice to the other party in accordance with this Section 9.3.
9.4 Assignment. Neither party may assign, transfer or delegate any or all of its rights or obligations under this Agreement, without the prior written consent of the other party; provided either party may assign the Agreement to an affiliate of such party or to a successor of all or substantially all of the assets of such party through merger, reorganization, consolidation or acquisition. This Agreement shall be binding upon and shall inure to the benefit of the parties hereto and their respective successors and permitted assigns.
9.5 Miscellaneous. This Agreement constitutes the entire agreement between the parties concerning the subject matter hereof and supersedes all written or oral prior agreements or understandings with respect thereto. Nothing in this Agreement shall constitute or be deemed to constitute a partnership between the parties hereto or constitute or be deemed to constitute one party as agent of the other, for any purpose whatsoever, and neither party shall have the authority or power to bind the other, or to contract in the name of or create a liability against the other, in any way or for any purpose. Notwithstanding the content of any Customer purchase order or any other document or record, whether in writing or electronic, relating to the subject matter of this Agreement, the terms of this Agreement shall govern and any conflicting, inconsistent, or additional terms contained in such documents shall be null and void. For purposes of this Agreement, the words “include,” “includes” and “including” shall be deemed to be followed by the words “without limitation”. Should any provision of this Agreement require judicial interpretation, the parties agree that the court interpreting or construing the same shall not apply a presumption that the terms of this Agreement shall be more strictly construed against one party than against another. In case any one or more of the provisions of this Agreement should be invalid, illegal or unenforceable in any respect, the validity, legality, and enforceability of the remaining provisions contained herein shall not in any way be affected or impaired thereby. In the event that any action, suit, or other legal or administrative proceeding is instituted or commenced by either party hereto against the other party arising out of or related to this Agreement, the prevailing party shall be entitled to recover its reasonable attorneys’ fees and court costs from the non-prevailing party. This Agreement may only be amended, modified or supplemented by an agreement in writing signed by each party hereto. No waiver by any party of any of the provisions hereof shall be effective unless explicitly set forth in writing and signed by the party so waiving. Except as otherwise set forth in this Agreement, no failure to exercise, or delay in exercising, any rights, remedy, power or privilege arising from this Agreement shall operate or be construed as a waiver thereof. Neither party shall be liable for delay or failure in performing any of its obligations hereunder due to causes beyond its reasonable control, including an act of nature, war, natural disaster, governmental regulations, terrorism, communication or utility failures or casualties or the failures or acts of third parties. Each party acknowledges that a breach by a party of Section1.5 (Restrictions) or Section4 (Non-Disclosure and Confidentiality) may cause the non-breaching party irreparable damages, for which an award of damages would not be adequate compensation and agrees that, in the event of such breach or threatened breach, the non-breaching party will be entitled to seek equitable relief, including a restraining order, injunctive relief, specific performance and any other relief that may be available from any court, in addition to any other remedy to which the non-breaching party may be entitled at law or in equity. Such remedies shall not be deemed to be exclusive but shall be in addition to all other remedies available at law or in equity, subject to any express exclusions or limitations in this Agreement to the contrary. This Agreement may be executed in counterparts, each of which shall be deemed an original, but all of which together shall be deemed to be one and the same agreement. A signed copy of this Agreement delivered by facsimile, e-mail or other means of electronic transmission shall be deemed to have the same legal effect as delivery of an original signed copy of this Agreement.